Why Shaking Planet
Your message isn’t being received. In our fast paced society, everyone is being bombarded with information. We’ve learned to cope by following patterns, looking at only what stands out the most and ignoring the rest. We are trained to selectively ignore messages. Don’t believe us? Try reading this:
The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!
Matt Davis, MRC Cognition and Brain Sciences Unit at Cambridge University
This is where Shaking Planet comes in… we shake things up to break that routine. We get your audience’s attention by designing information in a clear way. Shaking Planet connects your audience with your message.

